POWERED PROFIT 

Reading through Jessica LoRusso’s latest book I was struck by the phrase, “What matters most for your business is your reputation, which translates into believability.” It seems, to me, every business struggles to create that one believable ad campaign that will lead customers to their door to purchase their products or service. The one ad campaign that will answer their customers question, “can I believe them?”.

In her book Ms LoRusso defines, then describes how to build a believable business, based on the seller’s reputation, that people will trust. Ms LoRusso is a true entrepreneur....

Jeannette Brigit

Community Outreach

Home Instead Senior Care

www.homeinstead.com/winnipeg

Jessica hits on a topic that has been brushed under the table for far to long, as large companies forgot that to survive they must be believable. It will become even more important to all sizes of business as we become even more disconnected with our clients thanks to technologic advances. Therefor the timing of this information could not be more perfect nor relevant. Jessica's commitment, experience and knowledge comes through as she presents her information in a passionate and clear manner earning our trust and setting the perfect example for us to follow. Jessica's No B.S. approach makes this a must read for anyone whether they are in business or not.

Sherry Wilkinson – President

p. 204-800-1442

www.winnipeghypnotherapy.com

Jessica truly is an inspirational person to hear speak to help build your business she thrives on making your business a success, your success is her success!!!

Amy Lynch

Natural Health Therapy

Holistic Therapist

www.naturalhealththerapy.ca

The beginning says it all- Customers by YOU. In the classes for students, this is a big thing to teach them. How they present themselves to the customers, how they look, speak and interact can make or break their reputation when working with the public.

This is an excellent book to add to anyone’s business/school library.

Thanks Jessica for all the useful and profound advice you have given me and now with this book everyone can benefit from your years of experience and insight into business.

Doreen P. Maunder

Owner/Director

European School of Esthetics

www.europeanschoolofesthetics.ca

“As I read the book, Jessica was able to bring clarity to many thoughts and assumptions I’d had about my own business. With that clarity I’m able to take action.” Also, “I’ve heard Jessica speak several times. She brought knowledge, understanding, and passion about business on every occasion.”

Rob Read

President, Bison Fire Protection Inc.

www.bisonfireprotection.com

Believe-ability. The ability for people to believe in a person/product/service... This original approach to business building brings personal and professional development to a whole new level! Jessica LoRusso passionately tackles this topic in order for entrepreneurs to understand what it really takes to succeed. As a successful author, speaker, teacher, trainer and entrepreneur who has put these theories and systems into practice, this book will show you how to raise the bar, attracting and retaining customers and profits.

Cindy McKay 

owner of Natural Reset-healing from the inside out

www.naturalreset.ca

“Believability, Integrity, and a genuine desire to ensure my clients have level of service beyond their expectations has been instrumental in making me financially, professionally & personally successful.” Jessica shares these ideas in an insightful easy to follow format.

Mary Waywood - Business Development Director

https://www.linkedin.com/in/mary-waywood-7aa729a6/?ppe=1

I have been working with Jessica LoRusso as the owner of New Wave Body Image for eight years now and then when I purchased Zealous Medispa in 2014. She has taught me how to run my business and turn a profit. I can say right from the bottom of my heart that if it was not for Jessica LoRusso’s guidance, talent and knowledge that I would not be in the successful business position that I am in today. She has taught me a lazer focused business acumen that has been essential to my success as an entrepreneur. Jessica LoRusso is inspiring and motivating always looking at how to improve and keep moving beyond what it is now. Jessica continually demonstrates in her knowledge and actions that she is dedicated and cares about my success. She is highly skilled but more importantly highly experienced in business and knows how to run a business and turn a profit. I love that every time I have a challenge she is there to walk me through it and show me the way. More importantly helps me learn what I need to know to be successful. I find that in her classes and keynote speachs she is very down to earth, to the point and very easy to understand and explains concepts in way that you get it all with real life business examples.

I am so happy that Jessica LoRusso wrote the book “Be Believable.” Jessica does not show just show you how to build a business that works, but she shows you the first thing is that business success starts with you as an individual and then how to structure your business to make a profit. Operating Zealous Medispa is so much easier because I no longer have to chase people to come and spend their money but they just walk right through the doors because they are so very happy to do business with us. Jessica LoRusso show you how to be and have a business that is more credible and trust worth that has a positive reputation. When she says that “Believability is Good Business” she means it. The AH-HA moment I had when reading the book “Without Believability there is no sale, opportunity, profit or business. I would advise anyone that wants to be successful to learn and implement Jessica LoRusso’s believability principles.

Darcy Hannah

 Owner – Zealous MediSpa 

 www.zealousmedispa

"There is a lot in Jessica's book that excites me - but one lesson she teaches really stands out to me. In public and media relations I am often advising my clients on how they will be viewed - and this is something I will share with them : In her first chapter, Jessica says "Research shows that if you hear information about a company from someone in a leadership position it is much more believable" than otherwise. She goes on to point out that today's audiences (whether at networking events or media consumers) tend to tune out when hearing a company extol its own attributes. As those of us working in PR know, what others say about you and your brand is by far more important than what you say yourself...and as she points out, research bears out that being kind, and ethical in dealings with customers, employees and others who have contact with you and your brand, is as important a business tactic as any taking place in the CFO's office."

"Jessica is an inspiring speaker with an extremely important message that can help elevate your business far beyond your competitors. Truly next level thinking that boardrooms need."

Tracy Lamourie

President, Creative Director

Lamourie Public Relations

[email protected]

Great read from start to finish, an absolute home run - Jessica Lorusso is a talented Writer, Speaker and Entrepreneur with a magnetic personality and who's goal is assisting other Entrepreneurs and Businesses achieve new heights. Believability is key.

 Glenn & Gwen Tewnion  President and Vice President

 Certitude Enterprises

www.certitude-enterprises.ca   (Property Care and Landlord Coaching)

www. glennandgwen.com    (Buy/Fix/Sell)