POWERED PROFIT 

Click here to edit subtitle

Build Your Credibility
and Managing Your Reputation


What can you truly accomplish 
without credibility and reputation? 


Since reputation is a company’s most competitive asset, workplace civility cannot be taken for  granted. Incivility can negatively impact retention and recruitment not to mention customer service. Ultimately, incivility leads to a reputation cost.”
Leslie Gaines-Ross Chief Reputation Strategist, Weber Shandwick
                                                       RESEARCH
* 48% of CEO’S market share is attributed to reputation of the personnel of the organization
* 51% of CEO's of organizations reputation is presence 
* 60% of an organization’s market value is attributable to its reputation.
* 87% positive CEO reputation includes attracting investors
* 83% positive CEO reputation creates positive media attention
* Strong CEO reputation also attracts (77%) and retains (70%) employees.
* 81% of executives report that it is important for CEOs to have a visible public profile for a company to be highly regarded.
Source: Weber Shandwick’s research
Why is Credibility Important
Credibility is the power behind your believably and reputation both personally and professionally.  Credibility is the catalyst of your influence and persuasion.  Credibility can positively or negatively impact your career or organization. Building your credibility and managing your reputation is good business. Credibility is the most significant element that you can cultivate that will make a dramatic difference to your profitability and the overall personal success and organizational success. Credibility attracts people; it makes people like you, trust you, want to be influenced by you, and want to help you. Don’t be fooled into thinking that you and your organization’s credibility and reputation is unimportant or has little to no impact. 

“Credibility is a business leader’s currency; with it, he or she is solvent; without it, he or she is bankrupt,” – John Maxwell


Return on Investment - Positive Outcomes on Credibility


  • Strengthens your career, and your business by increasing sales and referral business
  • Customer loyalty
  • Competitive Advantage
  • Less stress due to the reduction of time and energy in sales process.
  • Attracts customers and investors
  • More positive relationships
  • Increase opportunities
  • Directly linked to success in every aspect of your life

Trust and integrity are the first steps in developing your credibility and managing a positive reputation

Jessica LoRusso 

Training Solutions 

Private and public sessions available.  Check calendar for dates and times. 

Contact us at [email protected] for private sessions.  

Remaining Credible Under Stress 

Workplace Politics -Communicate your credibility through conflict.

 Have you ever felt tied up in knots, wondering how to
interpret something someone else said or not knowing how to say something you need to say? Is negativity impacting productivity, loyalty or morale in your workplace? Effective,positive communication between co-workers, higher ups and clients is imperative in today’s workplace. Tight timelines, competition and the struggle to find balance leave no place for negativity, interpersonal conflict or a lack of clarity. This session focuses on behavioral skills and provides solutions for common communication issues in the workplace. 

Who would benefit:  If you want to foster self-assured, positive and professional communications in your workplace, join Canada’s etiquette expert Jessica LoRusso for this introspective, interactive and interesting session. Managers, leaders, front-line employees,
human resource professionals, and anyone who must relate to other individuals in the workplace. 

Communicating Credibility

P’s and Q’s for Profit

Imagine having the ability to hold the attention of others.
Imagine sending a message of confidence and credibility
without saying a word. And, imagine saving time by
sending clear, concise electronic and written
communication. All this is possible by practicing some
simple communication techniques. Join Canada’s civility at
work experts and learn the nuances of communicating
respect and professionalism.
Who would benefit:  Front-line personnel, human resources professionals, executives, project managers, anyone who interacts with other people in any way; electronically, via the telephone, or
face-to-face, would benefit by brushing up on his/her
communication skills.

Expressing Credibility  

Presenting Your Personal and Professional Best

When it comes to success in modern business,
communicating with confidence is key. Knowing what is
expected, and accepted as appropriate behaviour for every
business and professional situation is vital. And, knowledge
about how to present yourself professionally gives you a
powerful edge over the competition. Whether it’s the
boardroom, the dining room or the locker room, and
whether you are representing yourself, your family, or your
company, you want to put your best foot forward. This
practical and interesting session will help you master the
first minutes for first impressions and attain your personal
and professional best.
Who would benefit: This seminar is for anyone who wants to present him or herself in the most positive way possible. Anyone who meets new clients or sells for a company or organization,
face-to-face, electronically, or over the phone.  Managers, front-line personnel, customer service people, and anyone who represents their company in public.

Ten Ways to Communicate Credibility

Attaining Your Personal and Professional Best

Promotions and sales are lost daily because professional are perceived as lacking confidence. Regardless of how smart they are or how much experience they have in their field, most professionals would admit that now and then their confidence wavers.  Learn the ten ways to communicate confidence and tackle challenges and whatever comes your way.
Who would benefit: Any professional who strives to learn, who adapts to change, who rises to meet challenges, and anyone who wants to present him/herself with confidence. Whether it’s presenting your first keynote at the next company conference, making difficult decisions, or asking for a sale, a referral or just doing business.

Decision Making & Negotiation 

Success means making the right choices and impacts your credibility

Do you struggle with decision-making? Are there days
when you would consider asking a Ouija Board for answers
rather than have to endure the opinion of co-workers and
higher-ups? If you are afraid of making the wrong choice,
or if you realize that your decision-making and/or
negotiating strategies are just not working and you want to
learn some new techniques, this workshop is for you.
Who would benefit: Managers, supervisors, decision-makers, and anyone who wants to learn to make better decisions. Learning and utilizing techniques for making appropriate, timely decisions is an invaluable skill that will help ensure success for anyone and everyone in business.

Professional Credibility 
Elements of Professionalism 

Building Your Credibility Through Demeanor & Attitude 

Although it is true that we notice someone’s appearance
initially, it does not take long before a person’s outward
appearance can be overshadowed by a negative attitude or a
less than sunny disposition. If you are interested in
mastering all the elements of professionalism; image,
attitude, communication, and confidence, join Canada’s
Business Etiquette Experts for this entertaining and
practical workshop on Professionalism.
Who would benefit: Anyone and everyone in business, from the CEO to the delivery person, could brush up on his/her professionalism.  Anyone who wants to earn the respect of peers, clients, and higher ups and/or anyone who wants to feel sure that
he/she is putting his/her best foot forward and sending an
impression of professionalism.

Business Dinning and Entertaining 

Manage Business Entertaining:  Power Lunch to Business Dinning

Many, many otherwise confident business people feel
nervous in dining and social settings. When business is the
priority, knowing how to conduct yourself in a polished
professional way, in both casual and formal dining settings,
helps you feel more confident and portray competence and
credibility to others.  Focus on the business at hand instead of dinning faux pas. 
Who would benefit:  People new to business, managers, and others who entertain clients or travel for business, event planners, social directors, human resource professionals, anyone who is called upon to host or attend meetings and events, or entertain corporate clients, would benefit from this session. 

Strengthening Credibility Through Networking  

7 Steps to Networking Success

If doing seven simple things could help you take the work
out of networking, enhance your confidence and generate
advice, support, feedback, and development leads for growing
your business and scope of influence, wouldn’t you want to do those things?
Who would benefit: Anyone building a business would benefit from this session. As well, people who interact on a daily basis with potential clients and suppliers or anyone who sells products and
services to others.

Projecting Confidence 

Cool, Calm, and Collected - Making an Impact 

As long as we rely on other people, events, or outside influences to establish our levels of confidence we will never sufficiently fulfill our potential. Confidence can be developed and improved upon by building our self-esteem and expanding our potential by listening, learning, and actively pursuing the skills we already have. If you have always wondered what it would be like to walk into the
room with your head held high, with all feelings of self doubt
replaced by an air of self-assurance, this practical, interesting session is for you.
Who would benefit: Anyone who believes in him/herself and trusts the theory that confident people are made, not born, would benefit from this session. Leaders in all walks of life; whether you’re CEO of a major corporation trying to discover a link
between success and self-esteem, a volunteer setting an
example to his/her associates, or anyone else who needs to
establish his/her own cognitive patterns in order to continually keep a positive mind would find this expert advice, tips, and techniques invaluable.

Boosting Your Credibility

Mastering challenges and change

Regardless of how smart they are or how much experience you have in your field, most professionals would admit that now and then their confidence wavers.  Competition in modern business is fierce. The strong survive and in many circumstances strong means confident; Confident enough to speak up when you
have an opinion, confident enough to walk away from situations that don’t match your integrity, confident enough to walk into a room full of strangers… the potential scenarios are endless.
Your are always learning, growing, stretching, and changing. Growth means new situations and new challenges. Learning how to feel confident whatever comes your way, this practical and interesting session is for you.  
Who would benefit: Any professional who strives to learn, who adapts to change, who rises to meet challenges, and anyone who wants to present him/herself with confidence. Whether it’s presenting your first keynote at the next company conference, making difficult decisions, or asking for a sale, a referral or just doing business.

Credibility and Professionalism

Interoffice Effectiveness

For businesses to function optimally, all members of the team need to be involved. Your administrative staff are key members in serving clients – both internally and externally. Administrative staff are often the first contact a client has with the firm and they can be key in maintaining positive client relations. Etiquette, protocol, and communication skills are essential for optimal client service and interoffice effectiveness.
  • Building Positive Work Relationships
  • Business Etiquette Essentials
  • Office Communication in the 21st Century
  • Protocol for Effective Client Interactions 
  • Professional Image & Behaviour
Who would benefit: Anyone and everyone in business, from the CEO to the delivery person, could brush up on his/her professionalism.  Anyone who wants to earn the respect of peers, clients, and higher ups and/or anyone who wants to feel sure that
he/she is putting his/her best foot forward and sending an
impression of professionalism.

The Polished Professional

Your Professional Image

Although it is true that we notice someone’s appearance initially, it does not take long before a person’s outward appearance can be

overshadowed by a negative attitude or a less than sunny disposition. If you are interested in mastering all the elements of professionalism;

image, attitude, communication, and con­dence, join Chicago's Business Etiquette Experts for this entertaining and practical workshop on Professionalism. 

In this session we will cover:

•How image, attitude, communication, and confidence all fit together

•Defining decorum

•Assessing your own professionalism

•Techniques for exhibiting professionalism through your:

-attitude

-behaviour

-image

-communication

•Determining the role of integrity, accountability, responsibility, and reason-ability

•How to be a professional in different scenarios

Corporate Courtesy

Managing Corporate Functions

Whether you are picking a client up from the airport, hosting a company golf tournament or entertaining that client at a formal dinner event, you are expected to present a polished and professional image to sell yourself and your organization.  This means knowing what is appropriate dress, what food or beverage to provide, how to make guests comfortable and what the guidelines are in any situation.  Attention to detail and surpassing clients' expectations is key to creating a memorable positive impression. 
Who would benefit: All staff who are in contact with staff, suppliers and clients.  Anyone who networks, participates in company events or entertains for business this session is for you.  

Boost Your Credibility 

Influence Positively with Social Intelligence

Are you confident that you interpret situations appropriately? Have you ever left a meeting or a social event thinking, “I sure blew that”? If so, it’s time to brush up on your Social IQ. Knowledge about what behaviours are appropriate in any social or mixing business and social
setting boosts your confidence and helps you present yourself in a positive, professional way. Join Canada’s etiquette experts to learn what Social IQ is and how you can improve yours.
Who Would Benefit:  Executives, managers, human resource professionals, young business people, anyone who interacts in a range of social and business settings and needs to portray confidence
doing so, and anyone who works in a culturally diverse industry or workplace would benefit from this interesting and practical workshop.

Building Trust Increase Credibility

Positive Relationships, 
Working with Others; building rapport and trust.

Awareness of others and the ability to accurately read verbal, non-verbal and contextual cues is important for building trust and for relationship building.  
Attendees Will Use These Skills to:
 Engage in face to face interactions
 Build trust with others
 Anticipate potential conflict
 Set the tone for successful interaction
Who Would Benefit:  Executives, managers, human resource professionals, young business people, anyone who interacts in a range of social and business settings and needs to portray confidence
doing so, and anyone who works in a culturally diverse industry or workplace would benefit from this interesting and practical workshop.

Impacting Credibility 

Systems Thinking 

Systems Thinking is a holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems. The systems thinking approach contrasts with traditional analysis, which studies systems by breaking them down into their separate elements.
To engage a work team in changing workplace culture- or in thinking differently, you have to first show people how they fit into the big picture. Once people understand that they have some control over aspects of various systems, this changes how they see themselves and how they see the world. Systems thinking enables people to have a broader world view.
Who Would Benefit:  Executives, managers, human resource professionals, young business people, anyone who interacts in a range of social and business settings and needs to portray confidence
doing so, and anyone who works in a culturally diverse industry or workplace would benefit from this interesting and practical workshop.

Learning Mastery 

Continuous Learning 

Continuous Learning skills are critical to being able to manage change. In order to apply what they learn about continuous learning, participants have to understand how change happens, how it impacts people, and how to help others prepare for and adapt to change. When we ask people to apply continuous learning, this will require skill building related to attitude, behavior, policy, process, etc
Who Would Benefit:  Executives, managers, human resource professionals, young business people, anyone who interacts in a range of social and business settings and needs to portray confidence
doing so, and anyone who works in a culturally diverse industry or workplace would benefit from this interesting and practical workshop.